Confidence From The Inside Out: Lori Coulter's #PutOnASwimsuit Campaign

Lori Coulter Swimwear is encouraging ALL women to #PutOnASwimsuit and embrace the summer! I absolutely love this campaign. Lori Coulter Swimwear pushes for body positivity and strives to make women of all shapes and sizes feel confident and beautiful in their own skin - and #PutOnASwimsuit this summer.

I first came across Lori Coulter Swimwear when I was searching for the perfect pageant swimsuit. Thanks to Lori Coulter, my suit was custom fit to my body - down to the last stitch. Lori Coulter Swimwear made sure that I felt comfortable, confident, and empowered in my suit.


"Beauty shouldn't be about changing yourself to achieve an ideal or be more socially acceptable. Real beauty, the interesting, truly pleasing kind, is about honoring the beauty within you and without you. It's about knowing that someone else's definition of pretty has no hold over you."


One thing I love about Lori Coulter Swimwear even MORE than the rockin' suits they create is the emphasis that they place on body positivity, self-love, and confidence in your own skin.

Whether you are working towards a fitness goal you have set for yourself or simply trying to live a healthier, happier, lifestyle - confidence in the skin you are in at this moment is one of the most empowering things a woman can equip herself with.

ALL women are masterpieces. No matter your size, no matter your weight. Lori Coulter's #PutOnASwimsuit campaign is all about focusing on a woman's health and happiness. This initiative is not only empowering to all women, but it is an excellent way to encourage body positivity and spread confidence from woman to woman all across social media.

We live in a society that constantly tries to pressure women to fit a certain size and look a certain way. According to, approximately 91% of women are unhappy with their bodies and resort to dieting to achieve their ideal body shape. Furthermore, 58% of college aged women feel pressured to be a certain weight. We as women deserve to feel confident and happy with our bodies the way they are. The most important thing is health and happiness - NOT size and weight. We as women have the ability to change our culture and empower one another to strive for a body that is healthy and strong.

The rest of this summer, let's all #PutOnASwimsuit and embrace the skin we are in. No matter where you are in your fitness journey, you are a masterpiece. It is important to love your body the way it is while working to improve it.


REMEMBER: "You are allowed to be both a masterpiece and a work in progress simultaneously."


Check out and #PutOnASwimsuit this summer!

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